Search Engine Optimization: Get Your Law Firm Found in Search
You’ve got a beautiful website and great content that really gets your message across, but will people in your target market find your website? There are two basic fundamentals to search engine optimization for lawyer websites, having relevant content, and having authority. There are four elements of search engine optimization that, working together, help search engines like Google and Bing bring people to your online front door. These are:
- On-page search engine optimization (SEO)
- Off-page search engine optimization (SEO)
- Search engine marketing (SEM), and
- Local marketing
At London Lawyer Marketing, we provide creative online marketing strategies that build on all three.
On-Page Search Optimization: For What Do You Want to Be Found?
Many attorneys want to be found in searches like Fort Worth Divorce Lawyer, Dallas Criminal Defense Attorney, or divorce attorneys near me. But chances are good that the market is saturated with the keyword phrases you want in a highly competitive market.
That’s why our marketing copywriters craft relevant custom content that contains not only those desired terms but also a variety of relevant keywords and phrases. Short and sweet has its place, but on a website, you want meaty content that provides a lot of opportunity for “long-tail search.” That is, many less commonly searched phrases where you are more likely to show up higher on search engine results pages.
SEO Behind the Scenes
A lot of search optimization goes on behind the scenes with key words and phrases on your videos and images and site performance enhancements. Search engines like Google downgrade websites that have technical problems such as slow page load time, sitemap problems, or security issues. We regularly review your site’s performance.
Off-Page Search Optimization: Let Us Build Your Websites Authority
Another SEO strategy that lends authority to your website are backlinks from other credible websites. [Leslie would you add more content on off-page, backlink, anchor text, and the danger of spammy links from websites that do not provide much value]
When we create a law firm website for you, we can implement a backlink strategy, a search engine marketing strategy, and a local marketing strategy, all driving traffic to your site.
New Site, Refresh or Overhaul
We work with clients to create a completely new website, with a custom design, custom content, and search optimization. But if your website was built by another company, you’ve severed the relationship, they’ve gone out of business, or you aren’t happy with your site’s performance, we’re happy to help you with a light refresh to improve search optimization, or a more substantive revision to improve the user experience with navigation and customer-focused content. Keep in mind our relationship goal is to help our clients achieve and acceptable return on investment. You do not necessarily need to start over, and build a new website from scratch.
Contact London Lawyer Marketing
Call 866-485-1702 to talk with us about your law firm website or contact us online to schedule an in-person or online visit. We work with law firms nationwide.
