Get Found in Search with Local SEO Marketing
Your law firm website is your base camp on the internet, but you’ve got access to other valuable online property, too — online business listings and legal directories, to name just two. Be sure you claim them and use them to traffic to your website.
Your website gains authority in the eyes of search engines when a link to your site comes from an authoritative website. Legal directories and business listings have that authority and the boost they give your website could bring it up a notch or two on the search engine results page, as well as drive direct traffic to your website.
Expand Your Online Footprint with Business Listings and Legal Directories
At London Lawyer Marketing we help law firms get found in search by leveraging online local marketing with Google My Business, Yelp for Business, Apple Maps, Bing Places, even the Yellow Pages (yes, it still exists.) If you haven’t claimed your business listings, we can help you do that. If you have claimed your listings, we can search optimize them, add relevant content, and integrate them into an AdWords or PPC campaign. Call us to learn more about these services: 866-485-1702.
Legal directories like AVVO, Justia, and FindLaw provide an opportunity for quality links to your website. (AVVO and Justia are also rating sites that can help build your firm’s online reputation.) And don’t forget your county and state Bar Associations. It pays to provide complete and accurate information and to ensure they are all properly linked to your website.
Local Services Ads
Google Screened
If you’ve searched Google for a lawyer recently you may have seen Local Services ads at the top of the page listing up to 3 local attorneys with this icon 
next to the business name. Google Screened tells consumers the business has passed a business-owner background check, carries required malpractice insurance, and has the proper licensure. Google Screened is only available for select professional services, which includes legal services.
Google Guarantee is available for business that have passed both a screening and a qualification process with Google. If they pass, the law firm’s services are backed by a Google financial guarantee. If a customer booked their service through a Local Services Ad and they are dissatisfied with the quality of work, Google may, at its discretion, reimburse the customer an amount up to the limit of the guarantee. Google Guaranteed businesses have an 
icon next to their name.
What’s the ROI?
Some local marketing opportunities are free; some directories charge a fee and Google Screened and Guarantee charge a fee. If we recommend these local marketing opportunities as part of your overall search marketing strategy, we will explain the benefits they bring and why it’s an investment that will yield results.
Contact London Lawyer Marketing
Call 866-485-1702 or contact us online to talk with us about maximizing your online real estate. We offer in-person or online visit. We work with law firms throughout the country.
