Email Marketing for Branding, Retention, and Conversion

  • Would your clients benefit from learning more about the issues that are important in their type of case?
  • Will a change in the law impact a number of your clients?
  • Do you have useful resources to share with your clients?

Email marketing (or e-newsletters) can meet those customer service goals. When added to website those newsletters can boost search-optimized content without adding more pages into the navigation. They can also be uploaded to other platforms like your social media.

The custom content writers at London Legal Marketing can write easy-to-read, customer-focused e-newsletter content. Our designer can format it into a branded PDF that you can send as an email, or the content could be uploaded into an online email marketing application like MailChimp or Constant Contact.

Call us to learn more about our e-newsletter service: 866-485-1702.

What Might a Law Firm E-Newsletter Cover?

Here are a few examples of what an e-newsletter could look like for different types of law firms.

  • Family Law: Tips on coparenting, where people can take classes on coparenting, mediators in your area, how to document coparenting problems in case you need to go back to court.
  • Real Estate Law: Common contractor problems that wind up in court, how to document problems on a property to make it easier to bring a case to court, current hot issues in real estate law.
  • Business Law: The benefits of talking with a lawyer before you: spin off a business, buy a property, hire a key employee, enter into a contract with a foreign supplier.

Do Clients Want to Hear from Me?

Your client doesn’t necessarily want to hear about you, but they want to hear from you, particularly if you are providing helpful information. And as we know, some legal matters go on for months and years. An informative e-newsletter can be a touchpoint with the client when there is no progress to report.

Before you put your client on an email list, ask if they would like to be included. And be sure every email includes unsubscribe instructions at the end. If your company is using an online application like those mentioned earlier, the unsubscribe function is fully automated and doesn’t require any action on the part of staff.

Contact London Lawyer Marketing

Call 866-485-1702 to talk with us about the cost-benefit of an e-newsletter, contact us online to schedule an in-person or online visit. We work with law firms throughout country.