Custom Content for Law Firm Marketing Results
Law firm marketing is like a dating service, with the client and the law firm looking online for just the right match. Unfortunately, there’s no questionnaire to fill out or artificial intelligence to find the right fit. Your website content has to do much of the heavy lifting.
The marketing copywriters at London Lawyer Marketing write custom content that explains the services your law firm provides and incorporates it into easy-to-read content that is search-engine-optimized to perform well in Google, Bing and other search engines.
But more than that, our custom content seeks to capture your voice, your view, and your story. The things that set you apart. The things that help website visitors remember you even if they’ve looked at three other websites before yours. We want you to stand out!
Customer-Focused Legal Website Content
We want you to be happy that the content on your site accurately represents you, but remember, the most important audience for your content and your website design is your site visitor. We want your prospective client to take action, and contact you with a call, email, or webchat.
How do we write custom content to attract your next client?
- We focus on their pain points and the benefits of working with your firm.
- We write in plain English, not legalese. That doesn’t mean we “dumb it down.” It means we make it easy to understand.
- Our design should make it easy to read, with right-sized text, good contrast, and no daunting big paragraphs or lengthy lists.
- We want your webpages to be easy to scan so readers can quickly find what they’re looking for. That’s how most people read websites.
- And of course, we want to make it easy to contact you with clear calls to action – call, email, contact form, text or WebChat.
Good custom content, then, is a balancing act of usefulness, proper formatting, enough of the most relevant keywords and phrases for search engines to latch onto, and clear calls to action.
Tracking Performance – Adding Content
Search engine performance can diminish over time. Your London Lawyer Marketing representative will review website analytics with you regularly so you understand how your site is performing and will suggest opportunities for improvement. This could be fine-tuning content with different keywords, additional keywords, adding webpages, or leveraging law firm blogs and e-newsletters.
Contact London Lawyer Marketing
Call 8664851702 to talk with us about your marketing goals. We would be happy to show you a portfolio of law firms we’ve worked on so you can see an example of the custom content we provide. You can also contact us online to schedule an in-person or online visit. We work with law firms throughout the United States of America.
