Law Firm Blogs: Establishing Credibility, Making Connections
As time goes by, your website will begin to slip in performance unless new content is added. We can do that by adding pages but too many pages can lead to a confusing navigation and over time, a poor user experience. Adding a law firm blog increases the amount of search-optimized content on your website so it continues to show up on search engine results pages, and for a greater variety of relevant phrases that your prospective clients are searching for.
Law Firm Blogs
Law firm blogs offer other benefits as well:
- Educate your clients so they have a greater understanding and more realistic expectations of the legal system.
- Position yourself as a resource for a particular community. For example, divorce lawyers work with both men and women, but some lawyers are interested in men’s rights in parenting, or women’s right in property division, or LGBT parents. Your main webpages are inclusive of all potential clients, but you can target blog posts to those select audiences and they will show up in search.
- Drive traffic to particularly pages on your website by cross-posting blogs posts on your social media platforms.
Find a Law Firm Blogger
London Legal Marketing works with skilled writers who can craft the kind of customer-focused content your non-lawyer audience wants to read. Your role in working with a legal marketing ghostwriter is to provide overall direction, legal insight, and review. Once you’ve approved a blog post, our staff can add it to your website, your social media site, and other online platforms. Most of our clients after a few interactions of initial posts permit us to post without an approval process.
Contact London Lawyer Marketing
We would be happy to show you examples of blogs we’ve done for other clients. For help finding a law firm blogger, call 866-485-1702 to talk with us, or you can contact us online to schedule an in-person or online visit. We work with law firms throughout the United States of America.
